What are the internal SEO factors?
- Page title
Place the targeted keywords in the title tag for each page on your site.
- Headings, especially (H1)
Headings are usually the largest words on a page, and for this reason, search engines give them a little more value. It’s a good idea to put your targeted keywords in the heading of each page in a way that reflects the content of your page.
- Page Link Structure or URL
Place your keywords in the URLs of your site pages if available. However, do not change all of your existing URLs so that they contain keywords without redirecting your old URLs to the new ones, you can communicate with your developer and tell them.
- Alt Text or Alt Attribute
Every content management system allows you to add something called “alt text” to all images on your website.
It is not visible to normal visitors if the browser loaded the images successfully.
Alternative Text is already used by the screen reader software to help blind users to understand the content of your images.
Search engines also crawl images in a similar way (they can’t understand images accurately as we humans do), so entering relevant keywords as image descriptions will help search engines understand your content better.
- Page load speed
Google wants to help its users to find what they’re looking for as quickly as possible to provide the best user experience. Optimizing your pages to load faster helps your site to rank higher in search results.
- The Content
The content on your pages should be useful to visitors of your web site. If they search for something very specific on your page, they should be able to find what they’re looking for. Your page should be easy to read and provide value to the user. Your page content should also be related to each other. Google has different ways to measure whether your content is useful to your visitors.
- Internal linking between pages
The internal linking between pages on your site is useful for visitors. It helps them to have a better navigation experience. It is also useful for search engines for the same reason.