Social media sites aim to increase brand awareness, which many companies, whether small or large, seek, through which they allow the story of each company to be presented. And the services and achievements it provides in its field

Social media helps in managing the electronic reputation of companies and is an important part of the marketing strategy, as it contributes effectively to dealing with customer comments and complaints, It also contributes to reducing the negativity that spreads on the Internet and controlling it before it harms the company’s reputation.

Social media is a virtual world where people share their opinions, information and ideas on various topics. Social media platforms have made it easier for friends and relatives to communicate with each other, and here came the role of businessmen, as they benefited from the gathering of this large audience and began promoting their products and services, and here are the advantages of using social media.

The question here is, how do we use social media in our business, or in other words, what can you do with social media in business?

1- Increase brand awareness

It is difficult to rely on traditional marketing methods to establish a specific mental image of your project’s brand. This may require you to spend a lot of money, while the result cannot be guaranteed because traditional marketing methods do not have a specific mechanism to measure your reach to the target audience, and here comes the role of social media. Among the features of social media it is one of the most Digital Marketing Tools Cost-effective tools used to publish content and increase the visibility of your business, and dramatically increase your brand recognition because you will be engaging with a wide audience of consumers without Need to spend a lot of money.

2- High customer conversion rates

Every post, photo, video or comment that may lead viewers to your company’s website and increase traffic,  allows Marketing via social media platforms For your company, give a positive impression to your customers and transform them from mere potential customers into real customers. When your presence on social media is interactive by publishing content, commenting, and sharing it on social media, it embodies what is called “branding.”

The more positive impression you have on a potential customer, the more credible you will be to them and the more likely they will consider your business when they need your product/service.

3- Customer satisfaction

Social media is a platform for communication. Customers appreciate knowing that when they post their comments on your page, they will receive a personalized response that makes them feel like you care about their needs, especially if they  have a question or complaint. One of the most important features of social media is that it allows you to handle matters easily through your personal communication with customers.

4- Customer loyalty to the brand

One of the most important main goals of all companies is for their customers to feel loyal to the brand. By following up with customers and paying attention to meeting their needs by learning about their reactions and comments, customers’ feelings of loyalty and sincerity towards your brand increases, and they trust you.

5- Cost

Social media and electronic marketing in general is the most cost-effective part, as it does not require a large capital. Creating an account on all social media platforms is free, and even when there is a need to resort to paid advertising, the cost is low compared to traditional marketing methods. Therefore, social media does not need money as much as it needs the ability to manage these sites in an innovative and effective way.

6- Directing the consumer towards the product

Social media sites are an easy way for potential customers to express their interest in your business and products, and the method of directing the consumer towards the product is one of the most important features of social mediafor companies, as they now offer advertising methods specifically designed to collect potential customers and direct them towards their products. .

7- Reaching a large audience

The ability to reach a large audience is one of the huge advantages of social media sites. It opens the door for your business to find more potential customers who want your products or services. Millions of people use social media platforms, almost the entire world! This is a great opportunity to get your service or product out to as many audiences as possible who are interested in your field and who your products or services can also reach.

According to the Pew Research Center, these are the percentages of adults in the United States who use social media sites online or on mobile:

YouTube: 73%

Facebook: 68%

Instagram: 35%

Pinterest: 29%

Snapchat: 27%

LinkedIn: 25%

Twitter: 24%

A Huawei study showed that 98% of Saudis use the Internet, 83.68% of users use social media on a daily basis, while 23% of users use these platforms on a weekly basis.

“Statica” data for 2021 indicates that the number of social media users in the Kingdom of Saudi Arabia is close to 23 million users.

And 99.8% of users use YouTube,

And 91.8% of users use Facebook,

While 72.6% of them use Snapchat,

And 71% use WhatsApp.

62.2% use Twitter,

47.6% use Instagram,

And 23.9% use LinkedIn.

The Tik Tok application had a large share of the number of users, as it is considered the newest among them.

It is expected that the rate of use of social media will continue to rise in the coming years in the Kingdom of Saudi Arabia, due to the increasing prevalence of smartphones and ease of access to the Internet.

We’ve skipped the first step once we reach the masses, but that’s not all. Social media sites have served many companies by providing the opportunity to capture the opinions of audiences in a short time. You can discuss with them and study their needs. This will significantly improve business performance, along with increased sales opportunities and increased revenue. For your field.

8- Measure your performance

Last but not least, one of the advantages of social media platforms is the ability to evaluate your performance. When you run a marketing campaign, you want to know how it is performing. Social media platforms make it easy to track your campaign to see if you’re getting valuable results.

You can limit how many people see your posts, comments, likes, shares, and more. If you’re running an ad campaign, you can view metrics for that as well. You’ll see metrics like impressions, clicks, and conversions.

When you can evaluate the performance of your social media strategy, you can improve and improve it to achieve better results.

The impact of social networking sites on marketing has a major role in the success of any business activity, as it helps to gain customer trust, increase sales volume, and create Two-way communication also enhances the brand in the market, so you should deal with the best electronic marketing company, such as Internet Solutions, which has been leading in this field for a year. 2008.

• It helps in the ideal promotion of different goods and products in a quick manner.
• Avoid using traditional methods and replace them with modern electronic marketing methods.
• Continuing advertising campaigns to gain customer trust and strengthen the relationship between customers and the company.
• The ability to study the market and analyze competitors to reach target groups easily.
• Increasing the return on investment for each business activity by increasing sales volume.

Marketing through social media is carried out using a set of practices and procedures that contribute to reaching the target segment quickly, and among the strategies are as follows: :

• Choose the communication platform appropriate to the nature of the business activity and through which the largest number of customers will be attracted to the company.
• Knowing the target audience is one of the necessary things that helps facilitate the promotion of products and services, as it determines who the target audience is, their ages, gender, purchasing behavior and what their interests are.
• Determining goals for your presence on social media platforms, whether to increase customers, enhance brand awareness, or increase return on investment.
• Create a content strategy and publish it on social media platforms, making sure to provide distinctive content that attracts attention, and making sure to use attractive titles.
• Analyze competitors, identify strengths and weaknesses, determine how to communicate with target groups and what type of content attracts attention.
• Measuring results to determine the extent to which marketing objectives have been achieved, which can be viewed and measured the level of success of the marketing campaign.

• Increasing the number of followers on social networks
• Proper management of social media pages and campaigns, in accordance with best standards and practices
• Guidance from a social networking expert to show you how to make the most of social networking

If you want an expert to update your social media pages with high-quality content and get new real followers, then you can choose between social networking packages Social.

If you want to run paid ads on any social network and increase the desired results from your investment, then you can choose advertising packages on social media networks.

If you want to combine the two, then you can choose special plans and our experts will implement a package that matches your business goals and budget.
How does it work?

1. Choose the package that is closest to your needs and budget.
2. Send data by clicking on the Start Now button
3. One of our social media experts will contact you and we will discuss with you the finer details to start your advertising campaign.

If you do not know which packages suit your business the most, do not worry, our social media experts will guide you to help you make the most appropriate decision for your business. Just choose any package, contact us and we will handle it.

• To find new customers
• To make your products and services famous
• To publicize your brand and build trust in it
• Advertise your business, products and services
• Create a community and loyal followers
• It helps improve your visibility in Google search results

• Social media marketing is a form of online marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

  Marketing through social media networks includes many activities such as publishing textual and visual content in addition to video clips and other types of content that attract the attention of the audience and encourage them to interact with your brand until this stage finally ends to the stage of obtaining an interested customer, and you can get more results in a period of time. Less by creating sponsored advertising campaigns on social media networks.